Note 005: National Media Spot, Toronto

 

The next National Media Shoot for Kohler marked my first international location shoot. Travel to Canada during the pandemic (9 months in) included various restrictions and entry requirements, particularly nine months in, as a new variant surged and there were discussions of border closures. The process was extensive: I obtained a new passport, underwent three COVID tests at a clinic, submitted multiple negative test results to the Canadian government, and organized several work documents. Additionally, I faced an in-depth interrogation by Canada Border Agents, resulting in an hour-long hold, followed by a final COVID test upon arrival that permitted my entry into Canada. It took A LOT to reach the Great White North.

We had a three-day shoot on a soundstage at Studio City Toronto, collaborating once more with the same Scholar Creative crew from the recent Los Angeles shoot. This project was a commercial for Kohler toilets, showcasing their innovative self-cleaning toilet technology. Three unique bathroom sets were constructed, representing different homes and illustrating how individuals can dedicate more time to what brings them joy instead of the chore of toilet cleaning. The concept was engaging, featuring captivating digital backgrounds and clever transitions. One particularly impressive transition unfortunately did not make the final cut, but it was a remarkable experience witnessing the practice of this stunt come to perfection. (see the couch video below)

The West Queen Street neighborhood served as our base for the week, and we chose to stay at my new favorite hotel, 1 Hotel. Their commitment to sustainability, coupled with green decor and clean concepts in hotel life, created an exceptionally comfortable environment. The farm-to-table restaurant, daily yoga classes, and a complimentary farmers market in the lobby contributed to an inviting atmosphere with plants adorning every corner. Even the materials used in the hotel’s construction were sourced locally.

The signature scent of the hotel, "My Way," left a lasting impression, prompting me to purchase it from the Hotel Collection upon my return home, hoping to bring a touch of that experience into my living space.

During our free day, we embarked on an extensive photo walk around the city. Discovered Roots, indulged at a delightful French bakery Aux Merveilleux de Fred, enjoyed coffee at Tim Hortons, and explored the Hockey Hall of Fame and Graffiti Alley. We shopped at Deciem and a charming little plant shop, Chive then enjoyed Indian bites at Roti Mahal, enabling us to immerse ourselves in the vibrant offerings of Toronto in such a short timeframe.

Our week concluded with a wrap party hosted by Scholar, where dinner featured a curated chef’s tasting menu—an exquisite ending surrounded by our Canadian friends. Toronto’s vastness is reminiscent of New York City, yet it maintains a small-town feel, characterized by kindness, graciousness, and cleanliness.

This marked my second visit to this neighborhood; my first was a memorable road trip across the border in 2011 for a Wilco concert at Massey Hall, Canada’s oldest concert venue and often compared to Carnegie Hall. With each visit, the city reveals more of its beauty, and I find it continually enchanting.

The two most engaging powers of a photograph are to make new things familiar and familiar things new.
— William Thackeray
 
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Note 004: The 43rd Ryder Cup